Sapling Group

Sapling Group

Promotional Material

October 2015 - Present

Sapling Group is an entrepreneurial organisation which helps young people who would like to start up a business achieve their ambitions.

My role within the Sapling Group team is marketing and social media intern. This involves promoting their Facebook, Twitter and Linkedin pages and creating promotional material to post on their social accounts.

The competition poster was the first promotional material I created for Sapling Group. The poster was created to post on their social media channels to encourage people to visit their site more and make them aware of their company.

I chose bright and bold colours with simple text and large keywords grabbing peoples attention as they scroll through their newsfeed. The poster made a positive impact earning over 1,000 impressions on Twitter alone.

Aswell as promotional material, I created seasonal messages to post on the social channels to add professionalism. As I created more material for the company I recieved additional requests from companies associated with Sapling Group such as Business 2 Business and Code Masio to create leaflets and posters.

The material I created for the companies were adaptable to print and online display allowing them to be used on multiple platforms without difficulty.