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the sweet truth

The Sweet Truth

Logo design

May 2016

The Sweet Truth is a student led health campaign. The campaign was run online and made aware the dangers of sugar and high carb diets. I enjoy designing and creating graphics digitally, therefore, I volunteered for the role of logo designer for the campaign. This involved drafting up several potential logos and presenting them to the rest of the team.

The logo design for the campaign was quite challenging, I had to take into consideration that the target audience was parents of young children, therefore, I wanted to design a logo which represented a health campaign whilst not appearing too intimidating. The selection of logos above were potential logos, however, they each had their flaw and were either too intimidating, promoted sugar or too simple.

After researching further into health logo and campaign logos I designed a logo which the team all agreed to, the logo featured natural colours, delicate yet easy to read text and grabbed people's attention when converted to a poster or a profile icon.